Hello, I'm Lola
I Did Everything "Right"
College. Career ladder. Corporate jobs. I showed up, I worked hard, I delivered. I did everything I was supposed to do.
And somewhere in the middle of all of it, I lost myself. Quietly, not dramatically and not all at once. It was the stress that lived in my body. The sleep that wouldn’t come. The feeling of working harder and harder and somehow going nowhere. I was craving something I couldn’t name.
I kept going. But I had to finally admit that something had gone quiet inside me. It was the part of me that used to make things. The part that embraced play. I didn’t realize how much I missed her until I started looking for her.
I started reflecting, quietly and earnestly, asking the kind of questions you ask when you finally slow down enough to realize something is missing. Who was I before I became so serious? What did I love before love became so practical?
And then one day, at the grocery store, I saw a pack of unicorn stickers in the cards aisle.
I bought them. For my inner little girl. For the part of me I’d been looking for.
That was the beginning.
The Spark I Couldn't Ignore
Stickers, then papers, then pens. I started surrounding myself with things I loved. But I didn’t know what I was going to do with any of it. Until I got laid off from my job and suddenly had free time. That was the push I needed to pick up a notebook to start journaling. At first I didn't know what I was doing. I tried all kinds of things, and struggled to like what I had made.
It didn’t matter, though, because I had started playing again. For the first time in a long time, I felt joy and lightness in my body when I sat down to record my thoughts. Looking back now, I realize that creative journaling brought me back to myself in a way nothing else could. I was renewed through the act of sitting down with my supplies, tearing something, gluing something crooked, painting over a mistake and deciding to love it.
That is my practice today. A space where I get to just be.
My process is layered and messy and entirely my own. I collect piles of pretty things. In one sitting I might use the netting from a bag of oranges. In another I might use a single pen and a cute sticker. Sometimes I will use both in the same spread. The only rule is that it makes sense to me, that it helps me express something I couldn’t find words for. That is exactly what I want to share with you.
What I Bring to This
I am not a polished expert. I didn’t go to art school. What I am is deeply, genuinely obsessed with paper, with color, with the particular joy of finding a scrap that makes you want to sit down immediately and make something.
As the curator of Hola Paperie, I choose everything with that feeling in mind. Every item in your monthly packet. Every artist whose work appears in this brand. Every event, every product, every piece of inspiration I share. I ask one question: does this make me want to create? If the answer is yes, it earns its place.
I have strong opinions about what is worth your time and your money. I will never put filler in your packet. I will never recommend something I wouldn’t use myself. My taste is specific, my standards are high, and I built this brand because I couldn’t find anything that met them.
From Lola's Desk
Behind the Scenes: Producing the August Packet "Shape, Found"
Across all the formats, we featured 12 pieces of art in this packet. You already know how this theme found me. I was reviewing submissions the way I always do, asking myself the same question I ask every time -- does this make me want to create? A pile of pieces kept pulling themselves aside because they all had the same thing in common. Lines. Repetition. Structure that perhaps wasn’t on purpose.
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Preview: Aug 2026 Society Packet - Shape, Found
Shape, Found" is beauty with structure. Lines that were placed on purpose. Patterns that repeat because someone meant for them to.
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Behind the Scenes: Producing the July Packet "Color, Unleashed"
Production of the overall packet was fun. Like preparing holiday presents!
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